Summary and Reflection of ‘Future of Medicine Perfection and Beyond’ (Chapter 3) of Physics of the Future by Michio Kaku Essay Example

Summary and Reflection of ‘Future of Medicine: Perfection and Beyond’ (Chapter 3) of Physics of the Future by Michio Kaku Essay The chapter takes the reader through an imaginative journey of medicine in the future. Although some of the possibilities proposed appear like material from a science fiction novel, they are based on emerging scientific breakthroughs. One of the themes discussed in the chapter is the increasing mastery of human beings to ‘play God’. Evolving new technologies allow the medical professional to perform astounding feats of genetic engineering. This could happen at various stages of life – from neonatal to palliative. With this capability, people can augment their life spans, develop immunity to various viruses and even thwart cancer using nanotechnology. In chapter 3, Michio Kaku makes predictions and depictions of future of medicine in all its possible manifestations. We read of ‘nanobots’ that would operate at sub-molecular levels in dealing with infections and diseases. The author also envisions advancement in stem cell extraction and utilization, whereby, new organs can be ‘harvested’ merely with the seed of a few stem cells. If this becomes a reality then the need for organ transplants will be reduced. More importantly, by using organs from the patient’s own stem cells, post operative complications are diminished. There is consensus within the scientific community about the use of such technologies for benign and remedial purposes. However, questions and doubts are raised in using these technologies for cosmetic or enhancement reasons. These enhancements are above and beyond what a healthy human existence requires. They are meant to give ‘competitive’ advantage over peers in the evol utionary game of selecting the ‘fittest’ genes. We will write a custom essay sample on Summary and Reflection of ‘Future of Medicine: Perfection and Beyond’ (Chapter 3) of Physics of the Future by Michio Kaku specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Summary and Reflection of ‘Future of Medicine: Perfection and Beyond’ (Chapter 3) of Physics of the Future by Michio Kaku specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Summary and Reflection of ‘Future of Medicine: Perfection and Beyond’ (Chapter 3) of Physics of the Future by Michio Kaku specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The author’s projections into the future are based on extrapolations of technologies that are in their nascence. Hence there are numerous factors that bear on their future development, chiefly along political, socio-cultural, legal and ethical dimensions. But, disappointingly, Michio Kaku does not deal with the intersection of these domains upon the future prospects of a technology. In particular, it is fairly obvious that the author’s primary concern is not the ethical issues surrounding these medical developments. To this extent, the chapter in question, and the book as a whole, is incomplete. They are at best, selective and wishful anticipations of what will unravel in future technological societies. It falls short of showcasing our species’ future as an inevitable submission to technocracy. In conclusion, the work makes for an interesting read but lacks the conviction that accompanies fact. Despite this flaw, one cannot dismiss it off-hand, for it offers key insights into many of the cutting-edge technological innovations that have taken place in recent years. For a general audience that is not acquainted with scientific terminology, understanding these concepts can be difficult. To the author’s credit he alleviates this problem by keeping the jargons to a minimum. He also uses lucid expressions and easy logic to flesh out his arguments. Overall, reading the chapter will be a thrilling yet thought-provoking experience for the reader, as it had been for me. Reference: Kaku, Michio (March 2011). Physics of the Future: How Science Will Shape Human Destiny And Our Daily Lives by the Year 2100. Doubleday. The chapter takes the reader through an imaginative journey of medicine in the future. Although some of the possibilities proposed appear like material from a science fiction novel, they are based on emerging scientific breakthroughs. One of the themes discussed in the chapter is the increasing mastery of human beings to ‘play God’. Evolving new technologies allow the medical professional to perform astounding feats of genetic engineering. This could happen at various stages of life – from neonatal to palliative. With this capability, people can augment their life spans, develop immunity to various viruses and even thwart cancer using nanotechnology. In chapter 3, Michio Kaku makes predictions and depictions of future of medicine in all its possible manifestations. We read of ‘nanobots’ that would operate at sub-molecular levels in dealing with infections and diseases. The author also envisions advancement in stem cell extraction and utilization, whereby, new organs .

The Ship Operations Cooperative Program.

The Ship Operations Cooperative Program. Founded in 1993, with five members, and now standing at over 40 , the Ship Operations Cooperative Program (SOCP) was created to improve the "competitiveness, productivity, efficiency, safety, and environmental responsiveness of U.S. vessel operations" through-out the world through the joint venture between the United States government such as Maritime Administration (MarAd) and those industries which are related to the maritime business. Those industries include not only many of the U. S. flagged shipping companies, but also such entities as the seven maritime academies (one of them being Maine Maritime Academy) and other schools sponsored by the maritime unions such as Marine Engineer's Beneficial Association's (MEBA) Calhoun MEBA Engineering school and Seafarer's International Union's (SIU) Paul Hall Center for Maritime Training and Education. Also included are the non-profit certification and classification societies such as the American Bureau of Shipping and their European equiv alent, Det Norske Veritas.Membership in the SOCP is accomplished by paying a $5,000.00United Statesannual fee. With this membership the companies and government agencies get together to work out issues pertaining to maritime affairs. This membership offers the industry a way to stay abreast of current events and allows all members to work together to better understand future trends. The SOCP is in the forefront on forming venues for parties to communicate through conventions around the United States, newsbriefs and newsletters, and up-to-date online web casts.The SOCP is supported by its members to develop Research and Development strategies for future projects and policies.The SOCP also works bringing together organizations with like interests for projects of mutual benefit so as to better utilize resources of those companies participating. In doing so, the SOCP can also assist in differences that surface during such projects.The SOCP can assist in keeping members up-to-date with c hanges in maritime...

Buyer Decision Process And Three Time Zones Marketing Essay

Buyer Decision Process And Three Time Zones Marketing Essay Communication is not only important in our day to day life. It is very important in business situations as well. Marketing communication is an essential method when building relationships with customers. With the globalisation and many factors competition has increased. Therefore in order to attract customers communication or marketing communication is becoming one of key method and it is becoming a more important factor when deciding the success in businesses in the modern world. When analysing the provided business situation it can be clearly seen that this organisation has been considering more on communication mix strategies and decreasing the customer satisfaction or providing less attention to the satisfaction of customers for some time. Communication mix is a method which is used by all the 3 dominant business philosophies that is production philosophy, selling philosophy and marketing philosophy in order to communicate with customers. There are many methods/tools in the comm unication mix including, advertising, personal selling, sales promotions, publicity, instructional materials, etc. There are many objectives of external communications (generated inside the organisation), building awareness, communicating product benefits and advantages, providing information to assist in the decision making process of the customers, differentiate products and influence the purchase decision. But now he has realized that only concentrating on communication mix strategies is not enough. If the customers are not happy or satisfied the negative word of mouth that can spread through them not only can erode effectiveness of the communication mix but also decrease the future sales. Therefore it can be clearly seen that he has identified the communications generated outside the organisation those can be either word of mouth or other communications which can be spread using various Medias including recent electronic variations can have an influence over marketing mix strate gies. Further it has mentioned that although majority of customers are satisfied, negative word of mouth generated by dissatisfied customers can damage the effectiveness of both communication mix and positive word of mouth. When customers are buying products once or twice in their life time then the word of mouth communication is more important because although the repeat purchase is negligible they tend to spread good or bad about your products and especially when they had received poor experience from specific products or service they tend to alert and warn their associates about those products. Another important factor here is the target market of this home building organisation is first home buyers. Therefore in this business situation when someone builds their house for the first time due to this is high involvement decision (high financial risk, social risk, etc.) customers tend to take advices from their peers. Further they may expect more from their first home because it is a big investment in their life time whereas building another house is a rare situation. Today with the development of technologies the power of the word of mouth communication has increased more. Various electronic media have immerged supporting the spread of word of mouth. For an example with through Skype anyone having an internet connection can get free video or voice calls freely. With social networks like Facebook, MySpace people are always sharing and connected to each other. Another emerging communication through internet is web blogs or forums. Through those kinds of methods people share their knowledge and experiences with all most all the people connected trough internet. Therefore if someone wants to get information about particular thing they can do it immediately and without time and space barriers.

The buying and selling of sex between (apparently) consenting adults Essay

The buying and selling of sex between (apparently) consenting adults should be none of the criminal justice systems business. Discuss - Essay Example In other places such as Northern Ireland, which formerly had comparable laws, paying for sex was banned in January 2015 (Stockham, 2015, p.1). Conventionally, prostitution is not illegal in the United Kingdom, it is considered as a private contract conducted between two consenting adults. Nevertheless, the laws function to make offering sex in exchange for cash challenging and risky. All sexual activities involving running of brothels, street walking and soliciting, where more than one woman trades sex in building are regarded illegal (Prosecution, 2015, p.2). However, there are many sections of legislation that pursue to adjust and penalize an extensive selection of acts related to prostitution in the welfare of public health, social welfare and moral order. This essay focuses on the buying and selling of sex between consenting adults should be none of the criminal justice systems business. Soliciting and kerb-crawling in public or quasi-public places are apparently unlawful and there are numerous laws which permit for the trial of those who are seen to merit from the prostitution of others individuals, such as ‘pimps’, clients and brothel proprietors. Off street working is legitimate, though, where there is more than one person available in an apartment even though the subsequent individual is not trading sex that individual may be considered to be living off immoral incomes and that apartment defined as a brothel. The publicizing of sexual activities in public places is also forbidden (Prosecution, 2015, p.2). Although the present legislative framework is regularly designated as having been put down in the wake of the Wolfenden Committee’s in 1957, evaluation of prostitution and homosexual felonies, previous statutes still remain in place and endure to form the legislative descriptions of prostitution. Furthermore, the array of unlawful legislation concerning to sex activities has been supplemented to subsequently and,

Recommendations of marketing approach for Yorkshire Smoothies 2035 Essay

Recommendations of marketing approach for Yorkshire Smoothies 2035 - Essay Example However, due to the presence of domestic as well as international competitors, companies willing to penetrate in the global market, should take sound marketing strategies to survive in long run. Here, the marketing strategies of Yorkshire Smoothies will be discussed in terms of Industry analysis and Marketing Mix to ensure sustainability and profitability for the company in global market. Yorkshire Smoothies is a UK based contemporary fruit beverage brand, flourishing in the premium segment of fruit based health drinks. The products are specially designed for the health conscious consumers made by locally grown organic fruits. However, the company has taken a pricing strategy for keeping their price above any other retail brands available in the supermarket in order to attract the premium segment of the retail customers. Using glass bottle instead of plastics, using locally grown raw materials, sponsoring and arranging promotional events in annual folk music festival are some of the examples of sound ethical practises maintained by the company. Success of Yorkshire Smoothies in UK market has influenced the company to expand their business in developing nations such that in India (Bennet, 2008). After receiving inquiry from a significant distributor, the company is seriously thinking of capturing the market opportunities. Hence, the company needs to analyze whether they should standardize their marketing strategy and production process in India or they should adapt the strategies prevailing in the country in order to ensure sound business operation and long run profitability in Indian market (Solberg, 2002). For the purpose of expansion of business of Yorkshire Smoothies in India, the company is required to analyze the factors contributing to their product acceptability and growth in the UK market and compare those contributory factors in terms

Fast Food Driven Society Essay Example for Free

Fast Food Driven Society Essay In a recent documentary film I’ve seen called, â€Å"Super-Size Me,† it was stated that in the past 20-25 years, obesity levels in America have doubled. Why you may wonder? Many factors contribute to the way we live in our society today, but the main reason for obesity levels being so high is the fast food industry and its effects on everyone it comes in contact with. Anyone who has ever had junk food in their life know its addicting features. Seeing it everywhere you go whether you are at a grocery store, fast food restaurant, or on TV doesn’t help stop the urges in anyone’s case. Fast food is convenient, cheap, and is what the average American family would choose to eat. Obesity is an ongoing problem in the United States today, and if it cannot be stopped, this problem could potentially be passed down from generation to generation. The reason America has allowed this to happen is because of the way society portrays how to live and eat in this world, how Americans have adapted in a way where they heavily rely on fast food for convenience purposes, and the individual’s lack of effort in living a healthy lifestyle. Every woman in America once in their lives has seen or bought a magazine. What do you see on the cover? A skinny, beautiful model or celebrity, and a tagline on how to lose more weight or how to eat healthier in order for you to look more like the picture. Everywhere you go society portrays a certain way woman should look that is acceptable in this world. I strongly believe that one of the reasons that obesity has struck America so negatively is because society has pushed the woman in this country over the edge on how they ‘should’ look. â€Å"For many women, compulsive eating and being fat have become one way to avoid being marketed or seen as the ideal woman: My fat says ‘screw you’ to all who want me to be the perfect mom, sweetheart, and maid. Take me for who I am, not for who I am supposed to be† (Orbach, pg. 452). This quote comes from the article, â€Å"Fat is a Feminist Issue,† and it heavily relates to why obesity is still an ongoing issue in the United States. Susie Orbach strongly explains how fat expresses a rebellion against how women feel powerless because of all of the pressure to look and even act a certain way. Society has even changed the way women should look over and over again throughout the years (pg. 452). This in my opinion puts more pressure on the women because they are constantly changing their image and even their body in order to fit in. This topic alone, has a huge impact on why a lot of people are overweight in the world. Now a days, people want to be what they want and not what society wants. Since society hasn’t given woman and everyone else a break on what they expect from them, obesity has increased and a rebellion on body image is its result. If society would stop stressing how to look and act, people might want to start to do things for themselves and not for the ‘betterment’ of society. In my experience, I can honestly say that being a women in society today is difficult. Yes I do eat what I want when I want, but I do watch my body image. Half of the reason is because it makes me feel better as a person when I look and eat healthy, but the other half is because I know society would qualify me as someone who would fit in. You could say that society has gotten to me, but I do feel great when I eat healthy and when I look healthy. In my nutrition class, I learned that junk food is very low in satiation value, this means that people don’t feel as full when eating them, which tends to lead to overeating. These two factors relate to why people choose to go to a fast food restaurant. Americans don’t realize the negative effects it has on their mind and body. Not only is that a factor, but the taste also plays a huge part too. A lot of great tasting foods are bad for you, which just happens to be the disappointing truth that many people disregard. All anyone wants is to find good food that is affordable in this world right? That is what makes fast food so convenient!! In the article, â€Å"Don’t Blame the Eater,† David Zinczenko makes a good point about fast food. â€Å"Lunch and dinner for me, was a daily choice between McDonald’s, Taco Bell, Kentucky Fried Chicken or Pizza Hut. Then as now, these were the only available options for an American kid to get an affordable meal† (pg. 391-392). Everything he stated is true for the average American family, why wouldn’t you stop at a fast food restaurant if you are tight on money and time. When I was a kid, sports was a big part of my life†¦but time and money was also tight in my family because my two younger sisters also played sports. We stopped for fast food whenever was convenient for us on and off the road. At the time, it was almost like I was being treated when we stopped for fast food. Little did I know the only reason we got fast food was because it was affordable and reliable. Even now to this day, it is hard for me not to stop at a fast food restaurant every once in a while. I don’t go as much as I used to, but it is still convenient and it always will be. Just like Zinczenko was saying, whether we like it or not, fast food surrounds us and lures us into its traps. We have the choice to escape it or embrace it. The individual has this decision alone. Society plays its parts in luring, but it is ultimately your own decision in the end. In the article, â€Å"Food as Thought: Resisting the Moralization of Eating,† Mary Maxfield heavily stresses how it is the individual’s ultimate decision on what to eat and how much of it to eat. I could not agree more with her article, even though society does its job in persuading, it is the individual who is left with the decision because it is their body. Maxfield states, â€Å". what a person eats [rarely] takes primacy over how they eat it†¦.. in essence, we can eat as we always have- which includes eating for emotional and social reasons and still survive or even thrive† (pg. 445). What she is saying is that no matter what social interactions stand in someone’s way, they are the ones who decide what and how much to eat. You must trust yourself, trust your body and meet your own needs (Maxfield, pg. 446). Personally, there are days where I know I need to cut down on the junk food and focus on drinking water and eating foods with nutritional value. That is because I have the motivation and drive to do so. Many Americans do not have this motivation and drive. This is what is increasing the obesity levels in America. People do not know what is too much, and do not know when to stop. So in return, they are putting themselves more at risk for the chronic diseases that obesity has to offer. In the end, the individual has the power to decide what is best for them. If everyone started to make healthy life decisions, obesity levels could slowly start to decrease, and the world could have a more restored environment. We need to start by educating our children about the smart and healthy life alternatives they can make and continue to educate their parents as well. In turn, we can decrease the many factors that have led our country to where it is today†¦. a fast food driven, obese and lazy society.

Wake Me Up When My Gold Lord Returns Essay -- Literary Analysis, The W

Most people turn their misery into depression, while a few creative minds transform their feelings into writings, many times as poetry or songs. Additionally, most pieces of literature express theme in one way or another to make the piece hold a deeper message for the audience to grasp. Themes prove universal by withstanding time and exemplifying similar meanings throughout the years. Varying elements in the literature help develop a theme and produce it to become a meaningful notion. Regardless of the different seasons used to portray the message of both the poem and the song, â€Å"The Wanderer,† a poem written by an anonymous writer in the Anglo-Saxon era, and â€Å"Wake Me Up When September Ends,† a song written by Green Day in the twenty-first century, compare the common theme that lingering in the past causes isolation and despair through the literary elements of symbolism of seasons that reveals the desolate mood and the narrator’s reluctance to chang e, imagery to further accentuate the similar theme between the two pieces, and flashback to contrast the narrator’s present depressed emotions to his past happiness. Despite the fact that the narrators use different seasons to portray the theme, both â€Å"The Wanderer† and â€Å"Wake Me Up When September Ends† develop upon season’s symbolism which depicts the desolate mood and the narrators’ reluctance to change due to their inability to let go of their past and present despair. In â€Å"The Wanderer† the narrator â€Å"woefully toil[s] on wintry seas† (l. 3) by himself because of â€Å"grievous disasters, and death of kin† (l. 7). The author uses winter to symbolize a time of little opportunity and death for the narrator because winter already examples a bleak time period with little life, and since th... ...e in his memories now. In both pieces, the flashbacks contrast the emotions of the present-day gloomy narrator to the happier emotions of the narrator before the change while the narrators’ lingering in the past causes their own seclusion and misery. In conclusion, through the elements of symbolism, imagery, and flashback â€Å"The Wanderer† and â€Å"Wake Me Up When September Ends† produce the common theme that lingering in the past creates isolation and misery. Though written in a different time period, â€Å"The Wanderer† proves relevant to today’s time through its notable comparison with a song from thousands of years later. Themes withstand time and apply to many different types of people in different ways depending on a person’s understanding of the message implied. Through literary elements, writers depict a message that the audience interprets with their own wisdom.

Fender Musical Instruments Corporation Essay

Fender is an American manufacturer of stringed instruments and amplifiers based out of Scottsdale, Arizona. The privately held company was founded by Clarence Leonidas â€Å"Leo† Fender in Clifornia in 1946. The company specializes in solid body electric guitars such as the Stratocaster and Telecaster, and solid body electric bass guitars such as the Precision and Jazz models. Fender instruments are widely considered to be the standard to which most other electric guitars are measured. As marketing manager, I have been asked to develop a brand extension within Fender, in this case, we have decided to move into percussion instruments, specifically drum kits. We will be developing 3 new models of Fender drum kits, a six, seven and eight piece kit. The six piece kit will be made up of a snare drum, four tom toms and a bass drum. The seven piece kit will be similar, with the addition of another tom tom, and finally the eight piece will be similar to the seven piece, with the addition of a second bass drum. All drums will be sold without cymbals and hi-hats; however all will include a kick pedal for the base drum. The objective of this extension is to begin moving Fender into new instruments, especially to develop a line of percussion instruments, with the future goal of developing a percussion department within the company, which will in turn lead to the manufacturing and sale of bongo drums, conga drums and tambourines. We feel that this area of the market for musical instruments has a clear niche gap within it that Fender can fill. With our excellent reputation within the industry, we feel customers will have the brand loyalty to purchase Fender drums. We also feel that with our world class team of developers and creators, and having the resources to use only the finest wood, we can create a drum kit that will be used by the most influential and talented drummers in the world. This will of course lead to worldwide sales of Fender drums, increasing sales to unprecedented levels, which in turn will give us the chance to employee a greater number of people, all while creating a whole new division within the organization, greatly adding to the legacy of Fender instruments. Our target market is the total number of potential buyers for our product. Among this broad group, we have our primary and secondary target markets. Our primary market in this case will be those most likely to buy our new product. This will mainly be drummers and musical institutions, for example music schools, colleges and workshops. Our secondary market, those who have the next greatest potential to buy now or in the future, will be musicians of all instruments; non-musicians who we hope will to purchase a kit and learn to play; and advertisement companies or agencies. Our primary market is simple, drummers drum. They need a drum kit, and if we can convince them of the superior quality and craftsmanship of Fender drums, we hope they will use Fender exclusively. A similar approach is being taken when marketing towards musical institutions. Our secondary market however will be more difficult. Despite the fact that drums are used in many forms of music, musicians in general who we will target will specifically be guitarists, bass players and singers. We feel these players might be interested as many will already be playing music in a similar style to heavier, drum-orientated sound, as opposed to a classical trumpet player for example. We also feel that these players will very likely be familiar with the Fender brand, again as opposed to a musician playing an instrument in which Fender does not specialize. They will therefore be familiar with our high quality level of workmanship and reliability. We will have many well established brands to compete with within the marketplace. Companies such as Pearl, Tama, Evans and C&C are highly regarded within the drumming community and have spent years building u brand loyalty among their customers. Of these companies, Pearl and Tama will be our strongest competitors. Pearl is a multinational company, founded in 1952, specializing in percussion instruments. They cover a huge range of kits, including six, seven, and eight piece kits similar to the kits we will be producing. Their Vision, Masters and Session models are widely popular and well prices. Tama is a sub division of the Hoshino Gakko Group, a company specializing in Tama drums and Ibenez guitars. Like Pearl, Tama produces well crafted, highly priced drum kits and have a great reputation worldwide for quality. Fender Drums – Marketing Strategy Price We will be selling our three kits (six, seven and eight piece) directly from our Fender stores worldwide for $1499, $1799 and $2199 respectively. We have spent many months analyzing our competitors’ marketing prices and feel that these prices offer a great deal for customers. For example, Pearl and Tama sell their six piece kits for $1599 and $1649 respectively. This places our product at a lower price range than both. We have also reached a deal with Sabian (manufacturer of hi-hats and cymbals) to sell our six piece kit with four of their cymbals as a bundle deal. Regarding this deal, we will receive $50 less per kit than when sold separately, however we feel Sabian to be a highly regarded company who customers have built up a great relationship with and therefore we hope to garner some of their brand loyalty to introduce new players to our product. Our seven and eight piece kits will be sold individually only for the foreseeable future. Our seven piece kit is being sold at the same price as those offered by Pearl and Tama, while our eight piece kit is $100 cheaper than Tama’s eight piece kit. Ours is $50 more expensive than Pearl’s eight piece kit; however we feel our product to be vastly superior to theirs, and therefore do not anticipate this slight difference as being problematic. We will also be offering out 100 kits initially to established artists as endorsements. These kits will be distributed, free of charge, to 42 pre-selected musicians, in the hope that by being used by these artists, other musicians who are influenced by these drummers will be eager to also purchase a kit. In addition, our seven piece will contain a 13 x 10 tom tom and our eight piece will include a 20 x 16 bass drum. We will offer a range of spin off products which can be attached onto each kit, including a cowbell, tambourine and jam block. Each kit will be available in three colors (red, green and black) and will be sold with safety casing as an additional extra. They will be branded with the Fender logo on the top right portion of the front of the bass drum. Our products will vary to competitors’ products in many ways. Our drums are different sizes, therefore giving out a slightly different tone and sound. All drums a headed with smooth emperor drum skins, which resonate for longer and give a crisper, more accurate tone. Only the finest maple and rosewood will be used to ensure the most satisfying sound and timbre. Place Our products will be available from all Fender stores throughout Australia, Europe and America. We hope, over the next 12 months, to establish a relationship with stores throughout Asia and South America to sell Fender drums. Our products will also be available from our online store, as well as through third party sellers such as Amazon and EBay. Our products will also be available for both use and purchase at many trade fairs throughout America and Australia over the next six months. Promotion We have many options when considering methods of promotion. As the leader in musical instruments worldwide, with 312 stores, this gives us a great starting point. All stores will stock our kits, displaying them front and center within their stores, to be sure customers will be quickly aware of them. We regularly host trade fairs across the world, which will also give us another means of advertising. We will be taking our advertising in many of the world’s most read magazines (such as Rolling Stone, News and Time), newspapers (NY Post, Sydney Morning Herald and British Times) and websites (BBC, Dailymail, and TMZ). We will advertise and promote through television and radio also. I feel our greatest promotion will be through Sponsorship. We have signed 42 of the greatest drummers currently playing to use our kits. Drummers like Chad Smith (Red Hot Chili Peppers), Lars Ulrich (Metallica), Josh Freese (Nine Inch Nails) and Nathan Followill (Kings of Leon) all have huge fan bases of drummers, who we hope will be eager to try and purchase our kits once they realize their influences are also using them. Our competitors also use many of these means of advertising, however we feel with our larger budget, and many more stores internationally, we have a much larger platform to promote from. We will begin promotion as of September 2014, hoping to garner enough attention to our product before the Christmas rush of product purchasing begins. While our product is not a ‘seasonal’ product, we feel it would be a good time to release these kits. In closing, regarding which of the 4Ps will be the most influential initially on our product, I believe it will be our product itself. Our price is very competitive; we feel strongly this will not be a problem. Our promotion will be huge, using magazines, radio, TV, internet, billboards, instore advertising, sponsorship and trade shows among other means. Our placement options are huge. With our worldwide brand, we can sell our product worldwide. However, our product itself, with its world class development, beautiful tone, ease of use, gorgeous design and competitive price will stand up for itself as a leader in drumming products, and over time, we hope will be the number one drum kit on the market. Sources http://www.smarta.com/advice/sales-and-marketing/advertising-and-marketing/how-to-develop-a-marketing-strategy/ View as multi-pages

Logoplaste

Universidade Catolica Portuguesa Faculdade de Ciencias Economicas Empresariais Corporate Strategy Unilever’s ice cream brand Portfolio Students: Maria Ines Galhardo, n? 150106011 Claudia Filipe, n? 150106026 Ricardo Lloret, n? 150106111 Joana Rodrigues dos Santos, n? 150106123 Diogo Sousa, n? 150106125 In order to draw the BCG matrix, we started by collecting some data. Based on the Datamonitor Market Report 2006 (appendix 1), we were able to calculate the total ice cream’s market value of 2008.We made the choice to do the work for the year 2008 because the present year has not already ended. Thus it was only possible to calculate estimated values for 2008. Market value: (212. 8-161)/4 = 12. 95 million per year 161 + (12. 95*2) = 186. 9 million in 2008 With the objective of studying Unilever’s principal products, we had to take into account Nestle (Unilever’s biggest competitor). We chose one equal competitor for each group of ice creams we thought were mo re important (appendix 2). Among all ice creams of Unilever, we focused on the ones that had a direct competitor in Nestle.This is why we did not choose Carte D’or or Solero, we thought that its competitors were not as obvious as the others. We assumed then that the market shares from Unilever and Nestle were the same as in 2006 (appendix 3). These values will enable us to estimate market values for each company and afterwards to calculate market shares and values for each product. We determined the division of the market in four segments: Super premium, Premium, Regular and Economy. The segments were chosen according to a price/quality ratio for each product we took into account (Appendix 4).The different market shares for each segment were estimated assuming that the super premium products would be a market niche with a small part of the market; the premium would be the most part and regular and economy would have similar market shares but smaller. Then, we estimated also p roportions for the different products we took into account. Both Unilever and Nestle have 2 different market shares since we assumed that they value different products in different segments. The percentages are Unilever Economy 20% Super premium 5% Regular 15% Premium 60%The premium segment was divided in three different products with different proportions for Unilever and Nestle. Considering that we only studied one product in some segments, we considered the whole segment share for these ones and for the regular we regarded as to have other ice creams besides Calippo that we did not include (we took them into account as â€Å"others†). 3 Unilever – Premium Viennetta 17% Cornetto 43% Magnum 40% Nestle – Premium Tarte Carolina 19% Nestle 43% Extreme 38% Trough the division of the market, we were able to attribute to each product the market share inside its own company.Splitting the different segments, we multiplied the total percentage of the segment to the shar e of each product inside this segment (Appendix 5). For the growth of each product, we assumed values based on the growth of each segment (Appendix 6). Finally, to calculate the relative market shares, we had to divide Unilever’s market share for each product by Nestle’s market share for the respective competitor (Appendix 7). 4 5 Unilever Brand Portfolio: ? Cornetto – It is a premium product that is present in most of the restaurants and cafes in Portugal.Cornetto is a cash cow and yours best seller and that is why we did not consider having a big growth rate. We assumed that this ice cream is already in the desired place in the market for Unilever. Therefore the investments are not very high and it has a big return. ? Magnum – This represents the second best product of your company, also premium and with high sales. However, it is a relatively young brand, only created in 1990, that needs a higher investment than Cornetto to establish itself in the mark et.Strong investments in new products like the temptations or limited editions like 7 sins and marketing & communication plans make this brand a star. ? Viennetta – This is a premium product only sold in restaurants and supermarkets therefore its market share isn’t very big. Although the brand is old and as a take home product it is very popular, not many people buy Viennetta because the take home ice cream market is smaller and most of the purchases are impulse. According to the case study on â€Å"Global ice cream:Nestle goes on attack†, the premium segment is growing up to 3% and since this brand is known by everybody there isn’t a great need to spend many resources on it. Occasional new flavors were added, however without great success. Still, it is a cash cow and therefore a good product because of its growth rate. ? Kids – This category integrates all the children directed products of your company, such as Perna de Pau, Super Maxi, Epa and Mi ni-Milk, which are cheap products specially directed to children with high levels of milk and calcium.It belongs to the economic segment, therefore, also according to the article mentioned above, the market growth is almost static. In this segment the competition is stronger, because Nestle makes associations with known brands such as Smarties and Kit Kat, appealing to kid’s attention. The strong 6 investment that the competitors make on this category justifies why Ola is not the leader in it, making it a Dog but still having recent investments and trying to have a bigger market share. Calippo – This product represents the water-based products on your company, it is quite old and there is little differentiation between it and its competitors because there isn’t much space to evolve and innovate, therefore people won’t see significant differences between the value of each brand. There is small investment in this brand and low revenues, and since it is inte grated in the regular ice cream segment its growth is small or even static, thus making it a dog also. Ben & Jerry’s – This is your offer regarding the Super-Premium market segment, with high quality, high price ice creams with different flavors and colorful presentations. This brand is not yet very well-known and has a low market share because it targets a small market and it is yet in a phase of brand recognition. The company has to spend a lot of money in marketing campaigns to make the brand recognized by everyone and also in the research to find new flavors.According to the case study this market segment is expected to grow up to 6% and all this makes this brand a question mark or a problematic child. One problem for this brand in Portugal is that it is mainly sold in Ben and Jerry’s own stores, which are not many and being a recent brand it is difficult to make people know the locations of the stores. Brand Portfolio Recommendations: According to the BCG m atrix your brand portfolio is well balanced, due to you having products in the different quadrants and in different stages of the lifecycle.Magnum, Cornetto and Viennetta are very profitable brands that support the less profitable brands of your company. However, it is not recommended to drop the other brands because your company needs to be 7 present in every segment in order to compete. This will increase brand awareness and reach more customers. Having this in mind, instead of decreasing any brands, you should increase some and adjust others. ? In addition we believe that your company should include low fat products directed to people that want to enjoy ice cream but don’t want the downsides of it.By providing these low caloric and low fat products your company will be covering an important segment that are the women, that according to the Key Note (page 53) are greater ice cream consumers than man, with increasingly focus on image not only in terms of self esteem but also on professional and personal related matters. Ben & Jerry’s should create a new range of products with some versions of their best sellers in a low caloric way trying to maintain their original flavor. The other brands should adopt the same strategy and create at least one product with less calories. You should increase Ben & Jerry’s market share and brand recognition to transform this problematic child in a star product. An idea can be to create a version of their ice cream for impulse consuming, perhaps adopting a similar format to the magnum ice cream (ice cream on stick) and include this brand in the Ola selling points, thus reaching more consumers. ? Your companies’ Kids segment is not very well positioned and it is not the market leader. To change this situation it would be a good idea to arrange partnerships with other companies, such as confectionery brands and cartoon enterprises.You could create a partnership with known confectionery brands like Kinde r because it will benefit from the other company’s brand recognition with little effort and reach this market segment with better arguments to compete with Nestle. 8 ? On the other hand the company should make a research every six month to determine which are the more popular cartoons at the moment and create a new product that offers prizes related to those cartoons. The basic product should be a high calcium ice cream that changes its packaging and prizes according to the research results.By doing this you will be captivating children’s attention that most of the time is only directed to the appearance and also their parents because you are offering an ice cream that is good for the kid’s health and growth. ? To access the Portuguese market it a good idea to create a new brand that sells ice cream with the flavors of some of the better recognized typical sweets in Portugal, such as â€Å"doce d’ovos†, â€Å"arroz doce† and â€Å"pastel de nata†. This brand would be sold as a premium product in restaurants and supermarkets. Another idea to increase your brand portfolio is to create specifically 18+ products with alcoholic beverage flavors such as vodka, whisky and baileys with special focus on a regional beverage that is Oporto wine that is typically Portuguese. This product should be premium or superpremium and it should be sold not only on the usual channels such as fancy restaurants and supermarkets but also in bars and summer discos. 9 Appendixes Appendix 1 2006 Market Value Growth Market share Source: Datamonitor Market Report 2006 2011 212,8 million 5,7% (2006-2011) 53,9% 161 million 4,3%Appendix 2 Unilever Ben and Jerry's Magnum Cornetto Viennetta Calippo Kids Outros Nestle Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Appendix 3 Unilever Market share Market value 0,56 Nestle 0,13 186900000 104664000 24297000 10 Appendix 4 Segments Super Premium Premium Products Ben and Jerry's Magnum Cornetto Viennetta Regular Economic Calippo Ola kids Appendix 5 Unilever Market Share Amount of Sales (â‚ ¬) 5,00% 5. 233. 200 24,00% 25. 119. 360 25,80% 27. 003. 312 10,20% 10. 675. 728 5,00% 5. 233. 200 20,00% 20. 932. 800 10,00% 10. 466. 400 100,00% 104. 664. 000Ben and Jerry's Magnum Cornetto Viennetta Calippo Kids Outros Total Nestle Market share Amount of Sales (â‚ ¬) 8,00% 1. 943. 760 23,65% 5. 746. 240,5 20,90% 5. 078. 073 10,45% 2. 539. 036,5 6,00% 1. 457. 820 23,00% 5. 588. 310 8,00% 1. 943. 760 100% 24. 297. 000 Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Total 11 Appendix 6 Super Premium Premium Regular Economy Market Growth 6% 3% 1,50% 1,50% Source: Datamonitor Market Report 2006 Appendix 7 Relative Market share Ben and Jerry’s Magnum Cornetto Viennetta Calippo Kids Mean 0,63 1,01 1,23 0,98 0,83 0,87 0. 93 Market Growth 5,30% 2,90% 1,67% 1,90% 0,93% 1. 63% 2. 37% 12

Free Essays on John Mill

The struggle between liberty and authority in On Liberty can be categorized under two headings with the first demonstrating adverse force between liberty and authority and the second showing authoritative forms operating without a necessarily antagonistic manner alongside liberty. â€Å" The struggle between liberty and authority is the most conspicuous feature in the portions of history with which we are earliest familiar,†(662). This statement by John Mill reflects his view of the adverse position held by the ruler over the ruled. The ruler whether in the form of king, queen, or group of governing powers was necessary to ensure that persons were not preyed upon or harmed by other members of the community. However, the ruling body itself might following their own agenda when it conflicted with that of ruled be motivated to prey upon such members of the population. While the ruler would did indeed substantially lessen the number of weaker predators that a citizen might be subject to, it became evident that the ruler itself would become the most powerful and worried about predator of all. Liberty then came to be defined as the citizen’s ability to circumvent or limit the power that the ruler or governing body could employ over them. This goal was attempted in two ways, with the first being to establish certain inalienable rights that offered immunity against certain actions that the governing body was restricted from taking. In the case that one of these forbidden action was pursued by the ruler, then this would warrant just cause for â€Å"specific resistance† (663) or rebellion against such rule. The second and more recent of these attempts was the formulation of certain checks and balances of power where the general population or representative’s permission or approval had to be obtained before certain important governmental actions are taken. The first of these two sought after limitations, the ruling body was often subj e... Free Essays on John Mill Free Essays on John Mill The struggle between liberty and authority in On Liberty can be categorized under two headings with the first demonstrating adverse force between liberty and authority and the second showing authoritative forms operating without a necessarily antagonistic manner alongside liberty. â€Å" The struggle between liberty and authority is the most conspicuous feature in the portions of history with which we are earliest familiar,†(662). This statement by John Mill reflects his view of the adverse position held by the ruler over the ruled. The ruler whether in the form of king, queen, or group of governing powers was necessary to ensure that persons were not preyed upon or harmed by other members of the community. However, the ruling body itself might following their own agenda when it conflicted with that of ruled be motivated to prey upon such members of the population. While the ruler would did indeed substantially lessen the number of weaker predators that a citizen might be subject to, it became evident that the ruler itself would become the most powerful and worried about predator of all. Liberty then came to be defined as the citizen’s ability to circumvent or limit the power that the ruler or governing body could employ over them. This goal was attempted in two ways, with the first being to establish certain inalienable rights that offered immunity against certain actions that the governing body was restricted from taking. In the case that one of these forbidden action was pursued by the ruler, then this would warrant just cause for â€Å"specific resistance† (663) or rebellion against such rule. The second and more recent of these attempts was the formulation of certain checks and balances of power where the general population or representative’s permission or approval had to be obtained before certain important governmental actions are taken. The first of these two sought after limitations, the ruling body was often subj e...

The Bermuda Triangle Coursework Example | Topics and Well Written Essays - 1000 words

The Bermuda Triangle - Coursework Example Beginning with the important accidents that occurred in the Bermuda Triangle due to which it attracted massive attention, disappearance of an entire troop of bombers and planes without leaving behind a single trace are worth mentioning. Unexplained disasters led people to believe in the myths that there ought to be something deadly, monstrous, and heinous in the ocean due to which people, planes, and ships disappear to never get recovered. After the big incident of plane crashes in the Bermuda Triangle, the gateway to disasters opened up and myriad other disappearances began to be reported due to which this specific area became a highly talked about, riveting, and enthralling topic around the globe and research began on a large scale with no concrete facts revealed and ambiguity, confusion, and mystery ensued. Over time, headlights continued cropping up about more flights and ships along with hundred of innocent people vanished in the deep waters and no explanation was ever presented publicly other than the dark doubtful statements which led people to speculate that there had to be some supernatural phenomenon in action in that specific area of the Atlantic Ocean, never once stopping to consider the probable role played by natural calamities or human errors. One stark similarity among all the casualties which played a major role in spreading black doubts among the public was that the ships, planes, and aircraft which vanished in the ocean never showed up after some months as wreckage.

Emma Larkins Finding George Orwell in Burma Assignment

Emma Larkins Finding George Orwell in Burma - Assignment Example he radical Orwell, if anything they have just copied the difference in the British colonial government regime with that of Burma since it attained its independence because they have embraced the same imperialistic ideas. Going with the writing of Larkin Orwell was a product of the colonial era since his time as a soldier in the British colonial regime; therefore, he had both the taste of British government and that of Burma. According to Larkin, Orwell’s novels â€Å"Animal Firm† and â€Å"1984† were banned so that the ideology of Orwell toward the government were no more since it was a threat to the corrupt government. The policy of burn was commonly used by British when they felt that any idea was not favoring them. In Larkin, text here cords that the leadership of Burma hides the reality from the face of foreigners like the tourist. Tourist can come to the country, enjoy their holiday and go back to their country without knowing that Burma people undergo oppression (Myint-U 37). In a nutshell, Larkin gives an explicit detail on how the leadership of Burma tries to control the thinking and freedom of its citizens just like the British error. The concept of fear has been satisfactory use in the post-colonial government of Burma to exercise amongst its population. The power does not corrupt but rather the fear of losing power as well as those wielding it as well as fear of the plague of power that corrupts those ruled. The Burma governments used the concept of fear on four bases with the most devastating one being Bhaya-gati that stifle and gradually destroy the sense of right and wrong as well the mother of the other concepts of fear.